February 7


Easy AB Testing with Thrive Architect and Thrive Optimize

By Angelo

February 7, 2018

AB Testing, Thrive Architect, Thrive Optimze

I don’t do enough A/B testing on my landing and sales pages, I know this, and I’m pretty sure you’re not either. There’s good reason for this though, and I’m sure you’ll agree, most A/B testing solutions are always incredibly hard to figure out, the learning curve and technical details you need puts me off every time. The complexity of A/B testing puts me off, and I simply don’t bother.

It looks like the team over at Thrive Themes have seen a trend among website owners and online entrepreneurs, that are in a similar situation to my own, we just don’t test our landing pages.


Thrive Themes solution to A/B Testing

Thrive Themes have gone and solved my problem, they’ve created a simple and easy to use solution, it’s called Thrive Optimize. It’s a wordpress plugin like all their other plugins, and it works with their amazing page builder Thrive Architect.

Let’s take a look at how easy it is to do A/B testing with Thrive Architect and Thrive Optimize.


Thrive Optimize is aimed at creating A/B testing pages, quickly and easily.

As per the Thrive Optimize page: “…the A/B Testing Tool you’ll actually use”.


[thrive_link color=’blue’ link=’https://imangelo.com/ThriveOptimize’ target=’_blank’ size=’medium’ align=’aligncenter’]Learn More about Thrive Optimize[/thrive_link]


With that in mind, can it be that easy and simple? I was sceptical, I’ll be honest.

Let’s take a quick look how easy it really is. You can check out the short video below where Shane shows you how quickly you can create a variant landing page with Thrive Optimize.



Thrive Optimize requires the Thrive Architect plugin
You need to have Thrive Architect to use Optimize. Thrive Optimize is an addition to Thrive Architect WordPress plugin.


Thrive Architect Discount and Lifetime Updates

At the time of writing this post they’re still in the launch phase, so they’ve given us a massive discount on the Thrive Architect and Thrive Optimize bundle.


Lifetime Updates for Thrive Architect, really?

What’s even more amazing other than the great pricing, is that you get lifetime updates, so you literally pay once for the bundle (or the Optimize plugin alone), and get lifetime updates.

They’re really giving away amazing value with this launch!

I’m already a member, but the thought of having lifetime updates to these plugins is really inviting.

Thrive Optimize – AB Testing for WordPress


So, what is Thrive Optimize, what does it do, and what doesn’t it do?

As I mentioned above, the team at Thrive have created a plugin that makes it easy and simple to create A/B testing of your pages. That’s it, no more, no less.

It doesn’t do click tracking, heatmaps, scroll maps, multivariate testing or any of the ‘advanced’ and ‘technical’ things you get with other paid solutions.

It does this, help you test one version of a page against another.

Thrive Optimize page variant setup

How to Create A/B Test Pages with Thrive Optimize in 4 steps:

To start testing pages with Thrive Optimize, you can do so in 4 steps:

  1. Create a page
  2. Create a variation of your page and edit it as you would normally with Architect
  3. Pick the conversion goal you’re after, subscribers, goal pages or revenue.
  4. Start the test and you’re ready

AB Test goal setting

Of course, you have various options to tweak your test as you wish, but you can start a simple test with the default settings and have something ready under a minute. (Which is about as long as the video is).

If you’re now wondering if you should be doing some A/B testing, then do check out Thrive Optimize while it’s still in the launch period, and the discount is still available.


Another Bonus – you get Thrive Architect with Lifetime Updates

I’m sure you’ve already caught on to that fact, but I thought it worth mentioning. You don’t need a yearly membership with Thrive if you simply want an awesome page builder with A/B testing functionality.

Grab this deal and you’re set.

  • Page Builder – Done.
  • A/B testing – Done.
  • No brainer.

Learn more about the Thrive Architect and Thrive Optimize bundle here.


How to create your own A/B Testing of a Squeeze Page

First thing you’ll need is to have Thrive Architect installed, although you probably already have done so if you’re reading this. Next, upload the Thrive Optimize plugin, which you can download from the members area.

Activate the plugin and you’re ready to go.

Now, head over to the page you want to start testing, and select ‘Edit with Thrive Architect’.

You’ll now notice a green button on the top left of the page labelled: “CREATE NEW A/B TEST”. Click here, and you’ll get to the next screen where you’ll need to duplicate the original page (unless you want to start from scratch).

Below is an example of the squeeze page I’m creating an A/B test on. Here is the page if you’d like to check it out: Shiny Object Syndrome Optin

create ab test on squeeze page

I didn’t plan to change it that much, but I may have got a little carried away. I like the outcome of the variant though, take a look at what I came up with.

Squeeze page A/B Test Variant 1

Now click on the green button on the top right to go back to the testing dashboard.

We’re now presented with a dashboard as what I have below.

thrive optimize testing dashboard - ab test setup

Click the top button again, the one that says “SET UP & START A/B TEST”. We’ll need to give the test a name, a description and select “Enable Automatic Winner Settings”.

Of course, you may play around with these settings if you need to, but for the sake of simplicity I thought to use the default settings.

thrive optimize starting ab testing

Click next and select the goal of your test. Mine was for subscribers, so I selected that option, but you may select the one applicable to your test.

Now we’re presented with the following section on the ‘Edit Page’ screen. This is pretty cool! I can’t wait to see the stats!

thrive optimize test overview screen

You can also view detailed stats of your testing progress by clicking the button on the bottom right, “VIEW TEST DETAILS”, which gives you the following screen. I don’t have any stats yet, but hopefully I’ll start to see some numbers soon.

thrive optimize detailed stats

If you have a moment, please go ahead and check out my optin page, see which one you get. What do you think, I’d love to know your thoughts. 🙂

[thrive_link color=’light’ link=’https://imangelo.com/shiny-object-lemonade-optin’ target=’_blank’ size=’medium’ align=’aligncenter’]Shiny Object Lemonade[/thrive_link]

Please note: If you’re wondering what my optin page is about, it’s a really great course by a friend and mentor of mine, Lee Murray. You can check out my review of Shiny Object Lemonade here if you’d like to learn more. Should you buy Shiny Object Lemonade by Lee Murray?


Is Thrive Optimize as Easy and Quick as they claim?

Oh YES! Setting up this squeeze page A/B testing was super easy, and dare I admit, fun to create. Now that I have a variation and a test in progress, I can of course, make tweaks, and create more tests, the sky is the limit on this I think.

The team at Thrive have created an incredibly powerful solution to something so simple, but that has the capacity to have a huge impact on one’s online business.

Well done Thrive! I’m proud to be a member!

[thrive_link color=’blue’ link=’https://imangelo.com/ThriveOptimize’ target=’_blank’ size=’medium’ align=’aligncenter’]Learn More about Thrive Optimize[/thrive_link]


What’s the Next Step for me? How should you use Thrive Optimize?

I’m going to go through all my sales pages and landing pages, and create simple variations of each, get a test running and let the plugin decide which is the winner for me.

The point is, it can’t hurt, and I can only get better results with this.

Why haven’t I done this before I wonder?

The numbers are simple, if my sales page converts at 10%, and the variation I create converts at 20%, I’m up 10%, and that’s real.

Even if I’m up 1%, it’s more than before, always a good thing.


I wish you all the best with your own testing, and enjoy checking out the stats on each test!


Affiliate disclosure:

Please note, I am an affiliate of Thrive Themes. I really love their plugins. Should you decide to make a purchase through my affiliate link, at no cost to you, I get a commission. For your support I thank you, it’s much appreciated.



About the author

Leave a Repl​​​​​y

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!