June 9


3 Reasons I chose Thrive Content Builder over Divi Builder, and other alternatives

By Angelo

June 9, 2016

Elegant Themes, landing pages, page builder, Thrive Themes

[thrive_text_block color=”blue” headline=”This post was last updated: 29 September 2017″]

The team at Thrive Themes have recently released Thrive Content Builder 2.0. It’s even got a new name it’s so cool… Thrive Architect! You’ve got to check it out, it’s beyond awesome (and Thrive Content Builder was already amazing).


[thrive_link color=’purple’ link=’https://imangelo.com/TCB’ target=’_self’ size=’medium’ align=’aligncenter’]See Thrive Architect[/thrive_link]


You’re clearly wondering which of these powerful page builders is right for you. They’re both powerful pieces of software, but each has its strengths, and they’re different. Here’s my opinion on both the Thrive Content builder vs the Divi Builder, and why I chose Thrive over Divi.

I’d like to start by saying that when I started out, I couldn’t decide which of these was the best and which would suite me better, so I got both, and I’m glad I did.

Both Thrive Themes and Elegant Themes host amazing plugins and themes, they constantly update and add features to their products, so I will probably continue to use both for their respective strengths.

I have subscriptions to both Thrive Themes (I have the unlimited yearly membership) and Divi (I have the developer package).

With that said, for me, one sits above the other, and here’s why. Please note, I’ll tell you what I like about each and why, and you can make up your own mind if it’s something you agree with or not. This is only my opinion and what I feel suits me and my needs the best.

Here’s why I chose Thrive Content Builder over Divi Builder:

The 3 Reasons I chose Thrive Content Builder over Divi Builder

thrive content menu example

Reason 1: Thrive is a visual (see it live as you build it) type of builder

Divi is more of a conceptual builder in the sense that you need to see the building blocks of your page and set each building block as you want it without actually seeing the end result.

Of course, you can easily preview the page with the click of a button, but with the Thrive Page Builder, you can start with a blank page (or a template), add sections and see what the end result looks like as you add elements.

Both Thrive and Divi are drag and drop page builders, they have that in common.

The image on the right should give you an indication of the menu. Basically you’ll be presented with your ‘live’ page, and with the menu on the right, drag and drop elements as you need them, and where you want them.

It’s that easy.

The winner here: Thrive content builder



Reason 2: The learning curve is a bit steep with Divi, for newbies or beginners, Thrive content builder is much easier to get started with.

With that said, the learning curve for Divi is only because it’s so powerful. The effects and options you have to customize every aspect of every block and every element is phenomenal. The options are endless.

And here is where the strengths start showing between Thrive and Divi. Which brings me to reason three.

[thrive_text_block color=”light” headline=””]

The winner for getting started as a beginner: Thrive

The winner for having options beyond your imagination, the sky is the limit: Divi


Below is an example of what your page would look like as you build it. You’ll build the page in a series of modules, rows and columns. You can also drag and drop elements, but you don’t see the result unless you click on preview.

I’d give this a Draw.

divi builder row module


Reason 3: Thrive (and by extension Thrive Themes (all their products), is focused on a single aspect, and that is getting leads.

Divi is less focused on leads (in my opinion), instead focusing more on creating beautiful websites with flow and panache and a WOW element that’s beautiful to look at and offers a fantastic experience.

Just to elaborate a little on what I mean when I refer to Divi. Elegant Themes, the company, has a host of products, including themes and plugins. Divi started out as a theme, which included a page builder.

Recently, the team at Elegant Themes saw how powerful the page builder was and created the Divi Page builder, which can be used with any theme, but still offer the power of the Divi page builder.

So in a sense, you get the page builder, within a theme and as a standalone page builder plugin.

Moving over to Thrive and their business orientated focus. It’s because the team at Thrive Themes focuses on page speed and collecting leads with the best possible conversions, tracking and split testing that Thrive is the option I’ve opted for in the end.

My business is focused on internet marketing, so lead capture is a very important part of my business.

Don’t get me wrong, you can still build amazing websites with Thrive, it’s just not as focused on this aspect as Divi is, at least at the time of writing this article.

[thrive_text_block color=”blue” headline=”This section has been added: 26 February 2017″]

Thrive Themes recently released their latest and greatest, the Thrive Quiz Builder. With this quiz plugin, you can really take visitor engagement to a new level.

With the Thrive Quiz Builder, you can easily create complex (or simple) quizzes that offer your visitor exactly what they’re looking for in an engaging and fun way. You can build your quiz in such a way that by simply asking a few questions, you can offer your visitor a tailored service or solution to the problem they’re trying to solve (which is why they ended up on your site in the first place).

You can make it fun with pictures, thereby also creating the desire to share the quiz, and that’s powerful! Imagine your quiz goes viral, in such a case you would literally have solved your traffic problem with one simple quiz.


[thrive_link color=’light’ link=’https://thrivethemes.com/affiliates/ref.php?id=3320_37_3_28′ target=’_blank’ size=’medium’ align=’aligncenter’]Learn More about the Thrive Quiz Builder[/thrive_link]


Winner for my specific needs: Thrive

Divi 3.0 is coming soon, and it’s going to be a game changer!

With the difference in strengths that I’ve spoken about, as of late, I’ve noticed a shift in the direction the Elegant Themes team is moving towards, and that shift is towards… you guessed it… lead capture and a visual builder.

Here is an excerpt from the post announcing Divi 3.0, “…new visual-editing experience that will forever change the way you build websites”.

The Divi Builder will now have two states, the original state where you build blocks, and the new ‘live editor’, so I’ll definitely keep an eye out for the new builder and update this post if anything changes for me.

Divi is currently already boasting focus on call to action, leads and headline testing with Divi Leads, so they may end up giving Thrive a run for their money soon.


[This Section Below has been added: 25 August 2016] 

A Sneak Peak of the Divi 3.0 Page Builder

Below is a sneak peak of what the new Divi page builder can do, and how easy and fluid it is to make updates and tweak your website and pages quickly and easily. The video shows an alpha version of the builder, but it’s enough to get me terribly excited and very impressed with what’s coming.

[thrive_link color=’blue’ link=’https://imangelo.com/Elegant Themes’ target=’_blank’ size=’medium’ align=’aligncenter’]Click to Learn More[/thrive_link]


Similarities between the two

  • Both come in the form of Wordprese plugins
  • Both have the option to build a page using the standard WordPress editor, or the respective plugins.
  • Both have the option to save your templates for later use.
  • Both offer amazing versatility in the options you have when building a blog post, or landing page, or entire website.
  • Both offer themes and plugins, so you’ll only need one service for all your websites (unless you’re as indecisive as I was, and you decide to get both as I did).
  • From my personal experience, once you get the hang of the page builders, you can build some amazing pages, that will leave you feeling super proud of what you created.
  • Well, perhaps that’s just me, but it’s great fun building a page and seeing the end result that looks professional even if I’m not a seasoned web designer.


[This Section Below has been added: 7 July 2016] 

Divi 3.0 is getting a visual and inline editor

What does this mean you might wonder? Well, it means that Divi is improving it’s page builder to include the features I love about the Thrive Page Builder. Basically what you’ll be able to do is select a section of text, and as you do so, a bar will appear that gives you options to change the font size, colours, insert links and align the text as needed.

And that’s just the beginning. They’re currently still working on Divi 3.0 (at the time of writing), and you can learn more about the Divi inline editor if you’d like to learn more.

Divi sites are some of the most amazing sites I’ve seen, the only downside I thought was the page builder which wasn’t visual or ‘live’, but with this new addition, I think Divi is going to be a force to be reckoned with.

I can’t WAIT to try it out.


Divi WordPress Theme


[The Divi 3.0 Demo link was added: 10 October 2016] 

Divi 3.0 Has Arrived!

The Divi Theme with Visual Editor all-in-one theme is available to try!

You can try the new Divi 3.0 Visual Builder for free here:

[thrive_link color=’blue’ link=’http://www.elegantthemes.com/affiliates/idevaffiliate.php?id=35308&url=29447′ target=’_self’ size=’medium’ align=’aligncenter’]Try Divi 3.0[/thrive_link]


Are the any Alternative Page Builders out there?

Sure there are. Probably many more than I’m aware of. Other than free WordPress page builders that you can get from the plugins repository which would offer your basic functionality, there are paid options too.

Thrive content builder and Divi builder aren’t the only options out there mind you, there are many other page builders out there, some that come to mind include OptimizePress, InstaBuilder, LeadPages, Landing Page Monkey, but for me, Thrive Themes and Divi are the best and offer much more versatility for your money.

I recently wrote a post on my thoughts on InstaBuilder, Divi and Thrive. You can read more on what I thought of each here: Landing Pages with Thrive Divi and InstaBuilder, plus Downloads


We’ve seen the PROS, are there any CONS to the Thrive Builder and Divi Builder?

Any piece of software will have it’s niggles, but I would say that both Thrive and Divi are seasoned and well-tested. I haven’t had any issues with either of them. Sure, with new additions, there will need to be updates, and some bug fixes here and there, but with both you’re guaranteed they’ll be fixing bugs you weren’t even aware of, and on a regular basis.

I know we’re talking about cons here, but I must add that the rate at which both Thrive and Divi implement new functionality is nothing short of amazing.

They’re constantly working on their software and constantly updating, tweaking, adding value, it makes purchasing their products seem crazy cheap for what you’re getting.


We’ve made it this far, so what’s next?

Thanks for staying with me on this. I hope I have given you some points to think about, or dare I say, have I made it even harder to choose between the two?

If you’d like to learn more about Thrive Themes and all they have to offer, head over right now and check them out here: Thrive Themes.

If you’d like to learn more about Divi and what the team at Elegant Themes have to offer, you can head on over right now too, check them out here at Elegant Themes.


Examples of pages I built:

Last but not least, I thought to show you two examples of how I used the Thrive Content Builder or Thrive Landing Pages (another of their plugins focused on landing pages, with templates), so please take a look below.

The first is my home page. You can check it out, and I’d like it if you do, but below is a little image to give you an idea.

homepage build with Thrive Content Builder

I’ve also included a landing page I built for a list building course I have on offer, check it out below.

landing page build with Thrive Content Builder


We’re not done yet, who’s fighting the Divi Corner?

Sure, I’ve noted that I use Thrive as my page builder, but what about Divi? I’ve noted above that I think Divi allows the creation of amazing looking websites, well, to further illustrate that point, I feel I must show you these amazing Divi example pages.

Be prepared, you’re going to be blown away, I know I was. You might say I tried to give my website the same kind of feel, of course, failing miserably, but I tried nonetheless.

Without further delay, please take a look at these fantastic pages for your enjoyment.

[The Divi Website Images below were added: 10 October 2016] 

Divi example layout: The beginner’s guide to breadmaking

divi breadmaking site example

Divi example layout: Divi interior

divi site interior example


[thrive_text_block color=”light” headline=”This Section Below has been added: 26 February 2017″]

Continuing with amazing homepages that can be built with Divi, the team at Elegant Themes recently released another amazing looking homepage that you can download for free and use on your own website. Make a few changes, and you’ve got an amazing looking home page.

Check out this beautiful coffee house home page below.

divi free download coffee house


Divi Coffee House Home Page Free Download


Are you back? So, what did you think? Were you as blown away as I was when you saw what’s actually possible? I hope so, because with either of these page builders you can create anything you can dream of.

[This Section Below has been added: 03 January 2017] 

Divi offer so many freebies that you can download, they’ve compiled a list of their top 10 most popular Divi Freebies. If you’d like to grab these for yourself, simply follow this link: 10 Most Popular Divi Freebies.

The 10 free Divi downloads include:

  1. Layout Pack For Modern Homepages & Single Page Websites
  2. Footer Layout Pack: 10 Unique Footer Designs
  3. Divi Blog Extension (Gives the module a new look)
  4. Divi Blog Post Layout Pack (Gives your articles a new look)
  5. Photo Gallery Layout Pack: 5 Stunning Gallery Page Layouts
  6. Small Business Divi Layout Pack
  7. Divi Font Combination Layout Pack: a Beautiful Layout Design with 10 Ideal Font Pairings
  8. Divi Contact Pages Layout Pack
  9. Divi Header Extension: 20 New Hamburger Menu Styles
  10. Divi Testimonials Layout Kit: Includes 11 Beautiful Testimonial Sections


Go ahead, and grab all these free Divi downloads here: 10 Most Popular Divi Freebies.


Final thoughts

I’d love to know your thoughts on these. Do you have one or both like me? Which do you use more often and why? But even more so, do you agree with my opinion, or have I completely lost the plot?

[The Divi and Thrive Images below were added: 10 October 2016] 

For me, it comes down to these two, and that’s all there is to say:

Divi WordPress ThemeBetter WordPress Content


Also, please note, the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. With that in said, I appreciate your support, so thank you in advance.



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  1. This is  great post. Thanks fro the insights on both. I am looking to up-level some of the sites I have done. I may have to do as you did and go with both.

  2. Great discussion here. When I was deciding which editor to build my range of sites with I wanted one which I could use on all aspects of my business. I wanted sites that looked fab but also had a drag and drop editor I could see in a WYSIWYG format. I did look at DIVI and, as you say, it is great. BUT – I have to go with you on THRIVE. I use it for all my sites and if you want to see what can be built using it (I won’t show you my business as that would seem like I was spamming your site (!) – but I helped to build this site which shows what can be done with Thrive: http://aldenham.com

    1. Thanks for your comment Paul. I must say, Thrive just does it all, although with Divi 3.0 launching soon, it may tip the balance somewhat. We’ll have to wait and see what Divi has in store, but so far, Thrive ticks all the boxes for me. I had a look at the site you built, it’s a very well designed site. Just goes to show, Thrive isn’t all about leads, it can create beautiful websites too. Good job!

  3. Very insightful indeed.  I recently started using Beaver Builder (Theme and Plugin), as well as some add-ons and absolutely love it.  I’ve been following the 100 days of Divi on the countdown to the new release but what I like about BB is that if for some reason you need to stop using it, you aren’t left with lots of nasty code to deal with.  But as you say, Thrive has that lead gen focus which is a big plus.

    1. You bring up a valid point Chrissy. I have noticed that the Thrive builder has specific code and classes that don’t work without the plugin. It’s definitely a plus that Beaver Builder keeps things clean, I’ll have to check it out, thanks!

  4. jordelco I’m keeping an eye on Divi 3.0 too, I think they have something amazing planned. The useful downloads they’re offering is fantastic too, I’m building up a library of their downloads. Can’t wait for Divi 3.0, I might need to rewrite this article.

  5. regnifier1954 I’m glad you enjoyed the article. I must say, with the divi 3.0 countown, they just keep adding features and bonuses, it’s going to be a website and page builder that even thrive will need to keep an eye on. 🙂

  6. Thanks for the in depth look at these. I’m DIY’ing my site so I’ll have to choose. Your info is super helpful in the process.

    1. You’re very welcome, I’m glad you found it useful. Take a look at Thrive and Divi, you should be able to figure out which will suite your needs the best. All the best with your site, hope you make it look awesome!

  7. Do you plan to update this guide for Thrive Architect Vs Latest Divi builder? I am definitely on the look out for alternate platform or combination of plugins.

    Also have you tried tools like beaver builder and elementor. Bigger question is does Thrive leads play well with these tools? Thrive leads and Thrive Ultimatum are a big deal, as not many plugins can replace it.

    1. I do yes. Thrive, Divi and Elementor have upped their game so much in the last while, adding awesome features to their solutions. I’m struggling to keep up! I will say this for Elementor, it’s the newest of the three, but they’re really doing very well with adding awesome features. I haven’t tried Beaver Builder yet, but I’ll take a look, thanks.

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